Electronic Transfer Credit Card Processing
Nationwide Credit Card Processing since 1989.
Electronic Transfer Credit Card Processing
Free Credit Card Processing Signup! Free Sign Up!
Credit Card Processing

Ecommerce Shopping Cart

Information on ecommerce shopping cart - If you have any questions about ecommerce shopping cart please feel free to ask us!

ecommerce shopping cart set up

Choosing an online ecommerce shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. It needs to project a professional image to capture the trust of your visitors. The shopping cart is a particularly important part of your website because it deals with people?s personal information and credit card numbers. People are nervous about online purchases and need to be assured that they are giving their credit card numbers to a reputable company.

There are several types of ecommerce shopping carts available. They range from merchant services, which require no programming skills, to fully integrated shopping carts that require custom programming. The three main categories of shopping carts are:

Merchant services such as eBay and 2Checkout

Hosted shopping cart services

Fully integrated shopping carts

Merchant Services

Most shopping carts require you to have your own merchant account and gateway. A merchant account is a bank account that allows a business to conduct credit card transactions and the gateway allows the transaction to be conducted over a secure connection. It's okay if you don't have a merchant account or gateway. Merchant service shopping carts allow you to use their merchant account, gateway and shopping cart for a higher cost.

Merchant services are beneficial for very small businesses or those that are just starting and don't have a lot of orders. Merchant services provide the merchant account, gateway, hosted shopping cart and will maintain your customer's personal information. They usually require a set-up fee between 50 and 200 dollars, transaction fee between 30 and 75 cents, and 5% to 10% of each transaction. Because you are using their merchant account, your customer's credit card statement will show the merchant services business name not yours. In some cases, customers will not recognize the charge and may dispute it.

Merchant service shopping carts have an administrative interface, which allows you to login to your account to add products, prices and shipping options. The shopping cart generates the html for the purchase buttons and you simply copy and paste the html into your web pages. When your customer clicks on the purchase button, he is taken to another website to enter the credit card information. This indicates to the customer that you are a small business. Some potential customers will abandon the shopping cart rather than enter their credit card information on a website they know nothing about.

Once your business grows to the point where you are processing over $1000 a month, it?s more cost effective to apply for your own merchant account and switch to either a hosted shopping cart (little or no programming) or a fully integrated shopping cart (programming required).

Hosted Shopping Cart

The hosted shopping cart is a great solution for a small business that is processing over $1000 a month but does not have the resources to create or customize a fully integrated shopping cart. Hosted shopping carts are similar to the merchant services because they provide an administrative interface for you to enter products, pricing and shipping options. They will generate the html for the purchase buttons, which can be copied and pasted into your html pages.

Hosted shopping carts face some of same problems as merchant service carts because your customers will be transferred to a different website to enter the credit card information. Some hosted shopping carts allow you to customize the shopping cart so that it has the same look and feel as your websites. Customizing your shopping cart may require some programming skills, but it could also prevent customers from abandoning their shopping carts.

Non profit credit card processing - Merchant AccountMerchant AccountsInternet Merchant AccountRetail Merchant AccountInternet Non profit credit card processing Credit Card Processing


1. Zero Set Up Fees
2. Live Person Support
3. No Application Fees
4. No Hidden Fees
5. Very Low Rates
6. Over 30 Years Experience
7. BBB A+ Rated
8. Free Fraud Screening
9. Fast Funding to Your Bank
10. We're Nice to You!

1. Free Online Virtual Terminal
2. Free Recurring Billing
3. Free Batch Processing
4. Free Fraud Prevention
5. Free Shopping Cart
6. Free Secure Order Page
7. Free Daily Batching
8. Free Address Verification
9. Free Country Blocking
10. Free Donation Billing

1. Retail Merchants
2. Internet Payment Solutions
3. Memberships
4. Mobile Trade Shows
5. Gov't Agencies
6. E-Commerce Merchants
7. Wireless Merchants
8. Firearms Dealers
9. Auction Merchants
10. Plus Many More!

"When I set up my online subscription service, I searched for a merchant account company with comprehensive credit card processing and found Electronic Transfer. Their merchant account service is great, the costs are very low, and the interface tools are very easy-to-use."
John Edelson
Online Learning & Games
www.time4learning.com

payment processing
Copyright © Electronic Transfer, Inc. All Rights Reserved.

Electronic Transfer, Inc. is a Registered ISO/MSP of Westamerica Bank, Santa Rosa, CA.

Electronic Transfer, Inc. offers merchant accounts and credit card processing to accept Credit Cards. ETI has helped merchants with their Credit Card Processing since 1989 - This web page is about Merchant Accounts, Hypercom, Credit Card Processing, Virtual Terminals, Card-Swipe Terminals, VeriFone, Website Payment Processing, Secure Gateway, Wireless Credit Card Terminals and iPhone Credit Card Systems.