E-Commerce Sales Jump 15.4 Percent in First Quarter
U.S. e-commerce sales posted a 15.4 percent year-over-year gain in the first three months of 2012 for a total of $50.27 billion, according to Commerce Department figures. This represents the first time such sales have exceeded $50 billion outside the fourth quarter, which is typically the busiest quarter for online shopping. When not adjusted for seasonality, e-commerce constituted 4.9 percent of total retail spending in the first quarter, versus 4.6 percent a year ago. With seasonal adjustment, Commerce says e-commerce comprised $53.16 billion of the $1.08 trillion of total retail spending in the first quarter. E-commerce made up 7.3 percent of total first quarter retail sales, up from 6.8 percent in the previous year, when excluding sales in categories that cannot be purchased online. An earlier comScore report estimated almost $44.3 billion in online retail sales in the first quarter, a 16.6 percent year-over-year jump from $38 billion the year before.
From “E-Commerce Jumps 15.4 Percent in Q1”
Internet Retailer (05/17/12) Enright, Allison
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