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It's a given that running an online business means that you need to accept credit cards. If you don't then you are losing as much as 70% of your sales to competitors who do accept credit cards according to an article published by Forbes Magazine. But it's not just online businesses that suffer lost sales by not online merchant account. That same 70% figure, and higher in some cases, is applicable for off-line businesses as well.

Most People Do Not Carry Much Cash

Thanks to direct payroll deposit and debit cards, 50% of Americans carry "a few singles and may a five or ten" and 40% carry around $5 or less including coins according to an opinion poll conducted by one company recently.

This means that even if you are selling low-priced items you will be chasing away as much as 90% of your potential customers if your product or service costs more than they are carrying with them at the moment and you don't accept credit and debit cards.

Even Starbucks, which has an average sales transaction amount of $4, does the bulk of their business with credit card and debit card transactions.

Statistics indicate that the average American carries at least four credit cards and nearly all Americans carry a debit card. You're missing a lot of purchase opportunities if those cards aren't welcome at your business.

Most Consumers Prefer Paying By Credit Card

Not only do consumers avoid the inconvenience of carry cash, which includes the threat of loss or theft, but they also enjoy the security of knowing that their bank is willing to back them up should they end up in a dispute with your business over the quality of your products or services.

Then There Are The Rewards Programs

A lot of credit card programs offer cash-back or other incentives for every dollar that a consumer charges to their card. People who are enrolled in rewards programs will go out of their way to pay by credit card and avoid using cash at all costs. If your business doesn't want to help them earn their rewards, they'll simply find another business that does.

Credit Cards Are More Convenient For Big-Ticket Purchases

Customers who are spending hundreds or even thousands of dollars on a product simply expect to be able to pay by credit card. This is especially true for those customers who cannot afford to pay for their purchase all at once and who are planning to pay the balance off over a period of time.

Some Customers Are Forced To Use Credit Cards

Employees who are making purchases on the behalf of their employers, or employees who travel on company business, are often issued company credit cards which they are expected to use for all purchases. Accounting for cash expenditures, and the subsequent process of reimbursing the employee for their out-of-pocket expenses, is a nightmare for businesses. If you don't accept credit cards, these employees are shopping elsewhere.

You're Losing Out On B2B Purchases

Many companies that are making purchases of products or services for their own internal use or for resale prefer to pay with a credit card for accounting reasons. Not online merchant account means that you are losing out on the opportunity to serve repeat customers who are being forced to take their business elsewhere.

Hopefully you've found one or more good reasons to start accepting debit and credit cards at your business. And if the reason you're not accepting them is because you think you can't afford to, think again. The truth is: You can't afford not to!



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What Our Merchant Account Users Are Saying:

"It has been my genuine pleasure to work with Jane Torvik with Electronic Transfer over the past 3 plus years. Had it not been for Jane's accute product knowledge, efficiency, & dedication to customer service I would have "shopped" for other venues. Jane's personalized attention to my account has kept me a happy customer. Jane Torvik is a credit to herself & to Electronic Transfer Inc., Fastcharge Payment Gateway."

Good Job!


Thomas J Samean
Owner
Citadel International



"The customer service department is very helpful in resolving any issues at hand. We are very happy with the service Electronic Transfer and Fastcharge provides and want to thank you for your continued support."

Thanks again for all your help!


Trasi Ogle
Murray's Gunsmithing



"I am so very glad that a business associate recommended your service. I have still not heard back from some of the other merchant account providers that I contacted before I was referred to you. Pretty impressive to be up and running with our first transaction completed in less than 48 hours. Thank you for taking such good care of us, we are looking forward to a lasting professional relationship."

Dean Wilhelm, Pres.

D.K. Rolling Outfitters Inc.
Jacksonville, FL.
www.dkrolling.com



"I had alot of questions about my shopping cart and they walked me through the set up and since I've had their service there hasn't been a time I called that I couldn't talk to a real person to get my questions answered. I would highly recommend them for a merchant account and their shopping cart is so easy even I was able to set it up within minutes. "

Electronic Transfer has been great !

Joe Huttington
Texas Firearms



"The way a company performs at taking care of its customers is the most important factor in my decision about whom to do business with and certainly ranks far above price. When it comes right down to it, the customer is what this is all about and Electronic Transfer has proven to me that the company shares this view like none of the others."

Donald Jenkins
Expressway, Inc.



"I have been running a one-person business online since 1994, but until I threw out my swipe machine and switched to Electronic Transfer the cost of accepting charges was always too high. Even if I was on vacation or accepted mostly checks, my credit card fees were always over $50 EVERY month.

Now with Electronic Transfer I pay only a modest fee each month for retaining access to their services. I'm money ahead and my clients get an automatic immediate email receipt letting them know their charge has gone through."



This is how to do business online!


Mark Gisleson
GISLESON WRITING SERVICES



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